When it comes to creating videos within your church, After Effects can be a powerful asset. But if you’ve ever opened the program you know that After Effects can be time consuming as well. That’s where expressions come into play. Expressions are a programming Javascript language code that you insert... read more
There is a tension between leaders and creatives within any organization. Leaders cast clear vision. Creatives craft subjective art. Leaders push for advancement. Creatives push the envelope. Now there isn’t a complete binary between a leader and a creative but there are some repeating gaps that happen because of how... read more
“You mean our church logo, right?” No. Your brand is more than a logo. It’s the emotional aftertaste of an offered product or service. What you’re known for. Something that’ll bring a particular audience back. Sure, your logo is a visual representation of that promise but it’s not your brand. ... read more
Spiritual church services have been around for many millennia, and that still holds true today. In the past, it was standard for families to have a slow and relaxed Saturday evening. This allowed them to be rested and refreshed for Sunday morning church services. However, the increasingly busy schedules of... read more
Any parent knows that different voices mean different things. My 4 year old knows when I am joking, happy, sad or annoyed. He also knows when I am angry (because my “dad voice” is pretty epic). Vocal tone and presentation can convey just as much about the message as the words... read more