Communicators have a high expectation of creativity. In planning, concept, design, and execution. Maybe, we should also toss in “mind-reading” to fill the rest of a communicator’s creative thoughts. We also don’t live in a closed microcosm either. While we’re juggling our many tasks, everyone on staff (along with us)... read more
One of the opportunities I do in the church world is being a Mystery Visitor. This is when a church asks me to experience and report about a first-time visit. I start with a good demographic report of the community. From that, I know who the church needs to reach... read more
“You mean our church logo, right?” No. Your brand is more than a logo. It’s the emotional aftertaste of an offered product or service. What you’re known for. Something that’ll bring a particular audience back. Sure, your logo is a visual representation of that promise but it’s not your brand. ... read more
People love video. If your church communication does not contain video, you need to start considering how to add it to your mix. But it’s difficult! Writing is simple compared to good photography but video adds even more complexity that’s very difficult to master. In order to shoot and edit... read more
Your church website is the critical center of your digital communication hub. An app requires downloads (few download and fewer will use more than once). Social media relies on algorithms to deliver to followers (~12%). Emails are only opened by a third (and very few actually read them).Think stage announcements... read more
The big day is arriving soon. Everyone is in a full court press. Leadership is making last minute adjustments and you’ve not worked so many hours… since last Easter. So, what more needs to be done? You may be asking, “I have more things to do other than my crazy... read more
For Mobile Viewing blog post was posted with permission from Be Known for Something The little screens we carry around in our pockets have changed everything. Because of its proximity, we tend to jump on a mobile web browser far sooner than walking to our desktop computer, sitting down and... read more
Drastic Changes blog post was posted with permission from Be Known for Something Drastic Changes are a wake-up call. In the popular book (from a couple of decades ago), “Who Moved My Cheese” the mice got complacent in their maze since they knew where the cheese was located. Then the... read more