Sharing your church services online is a great way to reach people who are unable to attend the gatherings. By streaming the services live, you enable those who are at home, at work, out of town, or in the hospital to participate in real time and feel like they’re still... read more
One of the opportunities I do in the church world is being a Mystery Visitor. This is when a church asks me to experience and report about a first-time visit. I start with a good demographic report of the community. From that, I know who the church needs to reach... read more
I follow a number of Facebook groups for various church teams to discover what people want to learn more about; this helps me find the right topics for CFX, which then helps me find the right speakers and writers to share their wisdom and knowledge with you. I enjoy scrolling... read more
When it comes to creating videos within your church, After Effects can be a powerful asset. But if you’ve ever opened the program you know that After Effects can be time consuming as well. That’s where expressions come into play. Expressions are a programming Javascript language code that you insert... read more
There is a tension between leaders and creatives within any organization. Leaders cast clear vision. Creatives craft subjective art. Leaders push for advancement. Creatives push the envelope. Now there isn’t a complete binary between a leader and a creative but there are some repeating gaps that happen because of how... read more
“You mean our church logo, right?” No. Your brand is more than a logo. It’s the emotional aftertaste of an offered product or service. What you’re known for. Something that’ll bring a particular audience back. Sure, your logo is a visual representation of that promise but it’s not your brand. ... read more
Spiritual church services have been around for many millennia, and that still holds true today. In the past, it was standard for families to have a slow and relaxed Saturday evening. This allowed them to be rested and refreshed for Sunday morning church services. However, the increasingly busy schedules of... read more
Any parent knows that different voices mean different things. My 4 year old knows when I am joking, happy, sad or annoyed. He also knows when I am angry (because my “dad voice” is pretty epic). Vocal tone and presentation can convey just as much about the message as the words... read more
This past year churches have become much better at providing live video content. I’ve had the opportunity to coach a number of churches through this journey. We figured out how to set up a ring light, plug in a decent mic and make eye contact with the camera. Well done... read more
To reach and teach the world through a device we hold in our hand, or a small computer that sits on our lap. The world has changed, and there are great opportunities for the church. Throughout history, the method by which the church performed the Great Commission has been propelled... read more
IMAG, or image magnification, uses cameras, projectors and screens to enlarge an image of the stage at a live experience to give the audience a better view. My setting is a church, so that is how I will frame this talk. But these principles are transferable to any live event... read more
Imagine establishing a restaurant. You’re aware that most in your community like hamburgers. But you decide to offer only hot dogs instead. Think they’ll understand? It’s difficult to keep people happy if you don’t provide what they’re looking for. Your congregation and community consumes communication content a certain way (a... read more