Communicators have a high expectation of creativity. In planning, concept, design, and execution. Maybe, we should also toss in “mind-reading” to fill the rest of a communicator’s creative thoughts. We also don’t live in a closed microcosm either. While we’re juggling our many tasks, everyone on staff (along with us)... read more
There is a tension between leaders and creatives within any organization. Leaders cast clear vision. Creatives craft subjective art. Leaders push for advancement. Creatives push the envelope. Now there isn’t a complete binary between a leader and a creative but there are some repeating gaps that happen because of how... read more
To reach and teach the world through a device we hold in our hand, or a small computer that sits on our lap. The world has changed, and there are great opportunities for the church. Throughout history, the method by which the church performed the Great Commission has been propelled... read more
As you look to record and capture the stories and messages of your church there are some key pieces of gear you need to consider having in your arsenal. Now I am going to assume you have already selected your camera. 1. EXCELLENT 3 POINT LIGHTING Lighting is key to... read more
Your church website is the critical center of your digital communication hub. An app requires downloads (few download and fewer will use more than once). Social media relies on algorithms to deliver to followers (~12%). Emails are only opened by a third (and very few actually read them).Think stage announcements... read more
I bet you have had the same experience I have with goals. Your boss asks you to bring your twelve, six, and 90-day goals to a meeting. She reads the goals and maybe gives you a couple of adjustments, then you go back to work. Eighty-five days later, you get... read more
Church leaders thought long and hard about how church online should change in light of COVID-19. But we haven’t invested as much thought into how church onsite should change. Below are some significant ways in which our large physical gatherings will be forever altered. 1. IT WILL EMPOWER THE MISSION... read more
There are a few ways that you can present your Pre and Post Service Announcements. This is the content on screen as people enter and exit your Auditorium or your Livestream. I covered 5 unique ways you can execute your Pre and Post Service Announcements in this blog post. In... read more
Encouraging team members to focus on each other not only bolsters their psychological safety and builds trust, but also boosts their creativity over all. Research suggests that adopting an other-centered perspective can actually spur more creative thought and increase the number and quality of solutions you can generate. Professors Evan... read more
Last year many churches did Easter online for the first time. Since it was new and rushed, maybe we didn’t put our best foot forward. But it’s now a year later so there’s no reason why your online experience can’t be awesome in 2021. Below are 12 ways to help... read more
There are some really crazy things we do around Easter marketing that are killing us! We don’t market because “everyone is already coming.” WHAT? That is the EXACT time to market. Put fuel on a lit fire rather than trying to rub sticks together to make a fire start. Maximize... read more
Recently I was eating dinner with family, including my 7 year old niece. We began a discussion of Easter and what it means. When we got beyond the egg hunts and the Easter bunny, I began teaching her about why we celebrate Easter as the resurrection of Jesus from the... read more