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Podcasting 101

So you’re thinking about doing a podcast, huh? It makes sense. Over the past few years, the podcast medium has exploded with growth and popularity. In the busy world we live in, podcasts are great for long commutes, trips to the gym, or even running errands around town. Your church... read more

We Don’t Need You

People don’t respond to “need.” They respond to vision. I’ve been guilty in the past of begging for volunteers. I’ve laid the thick guilt trip on from the stage before. I’ve forced the “Want to Volunteer?” slide on the Announcement loop every Sunday. I’ve seemed down right desperate. There was... read more

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Microphones for Mobile Video

There are primarily 3 different types of microphones used to capture audio for video productions. The type of microphone you need will vary depending on your situation. Below is a description of how each microphone can be used and the types of events they are best suited for.   XLR... read more

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COVID-19 and Beyond

I want to give you some practical ideas of things you can do from a marketing standpoint during the COVID-19 pandemic, once we’re through it, and into the next crisis. (Oh, it’s coming, it always does.) Let’s get started: 1. It’s not about attendance, it’s about opportunities The church in... read more

Creating Irresistible Environments

So what is an irresistible environment. It is an environment that exceeds expectations. How do we do that? First, we start by understanding that even our environments are an act of worship. We have a responsibility to prepare the canvas and set the atmosphere for every ministry event from sidewalk... read more

It’s All About The Numbers

My first year in student ministry I worked with middle schoolers. I was fresh out of Bible College and anxious to grow a youth program and see students experience Jesus. We met weekly on Wednesday nights for a typical youth ministry night full of games, worship and teaching. I quickly... read more